Social Media

The Walt Disney Company is a huge franchise that owns multiple entities. Some of the entities that Disney owns are ABC, Fox Century, Marvel, Lucas film, Freeform, ESPN, The History Channel, A&E, Touchstone Pictures, Pixar, Lifetime, Hollywood Records and Vice Media. Of course on top of entertainment media corporations they also own all the Disneyland and Disney world Parks, Disney Cruise Line and Adventures by Disney. They are truly a power company that has dominated the entertainment industry. They also offer internship opportunities through their professional internships and college program. “The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: Media Networks; Parks, Experiences and Products; Studio Entertainment; and Direct-to-Consumer and International.” – The Walt Disney Company.

The Walt Disney company heavily uses social media to advertise their company. They have a twitter, Facebook, instagram, Pinterest, Tumblr, linkedin and YouTube. Disney interacts with it’s audience through many different social media accounts across multiple social media platforms. Disney uses interactive strategies to target different social media platforms. They also use those strategies to determine the budget for each platform. Disney is a major marketer in marketing their brand. The pros for using social media platforms is to gain larger audience, be able to communicate information to an audience, use the social media pages for marketing tools and to expand their brand across the world. Cons for using social media is that a lot of pages from fans are created. A lot of information is being passed around that isn’t always true. Disney is a huge monopolizer in the entertainment industry and that provides a huge target for Disney. Another con would be that Disney is always in the public eye with using social media platforms.

With Facebook Disney uses its Facebook pages to reach across the billions of users who use Facebook. Facebook offers a variety of tools for user engagement and also allows companies to create their own like page, that will help them stay in touch with their audience. Facebook also offers multiple ways to advertise on their website, as well as gain user insight through how often they click Disney related information. Disney has millions of followers that have liked their Facebook page. Twitter, Disney uses this social media platform to stay engaged with their audience and giving out upcoming information. This is a great platform for promotions and gaining insights. Just like Facebook twitter has millions of followers. Another big player for Disney is Instagram. Instagram is used to help share multi media content. This platform offers many different marketing tools and has a large audience. Just like the other social media accounts, The Walt Disney company has over a millions followers. The final major social media platform player is Youtube. Youtube offers a way to stream media content. It also offers a large audience and the Disney Youtube account has over a million followers. All of these platforms are important to help brand and market the Walt Disney company because it attracts a large audience. It gives Disney an easy way to keep people informed as well as engaged.

In conclusion social media is one of the largest channels for marketing, especially digital marketing. Major companies, food, entertainment, sports and etc use social media as a way to market their brand and use marketing tools. The Walt Disney company is a leader in the entertainment industry. Disney is famous for their animated characters, films, music, shows, parks, travel destinations, merchandise and resorts. Disney is deeply admired from around the world and many people flock to visit Disney destinations and movies. Disney dominates the market and sets the bar for entertainment and travel. There’s no other destination more popular than a Disney destination. Social media has helped Disney achieve popularity over the years.