Advertising

The advertising industry helps generate branding and focuses on brand loyalty. Companies use advertising to target a select audience and market their product in an appealing fashion. Many companies use different forms of advertising across all of the social media platforms. Companies will advertise on networks for TV programs, radio, movies, websites, social media sites, news print, magazines and billboards. Advertising helps customers build a sense of familiarity with a company and loyalty. Companies use advertising to not only make a brand for themselves but also market their products in hopes to make profit. Advertisements can help with building credibility and allows you to control content that appeals to different types of audience.

This advertisement for the time period was appealing because during that time period a lot of hair products were surfacing that took away from the normal hair washing. This advertisement stands out to me because it shows a stick figure as a before picture. Meaning why would you want to be a dull stick figure when you could be a lush beautiful woman? The advertisement uses color to appeal to the lips and hair. The advertisement uses stereotyping on what the beauty standards are at the time. They use a model in the advertisement as someone who uses the product. The advertisement appeals to your emotions. It makes you want to go out and buy the product because it will make you feel and look beautiful. Every girl wants to feel and look beautiful. The advertisement also focuses on complimenting the customer. The advertisement talks about how by using the product, you’ll be able to feel and look more beautiful. There is also endorsement because the ad talks about beauticians recommending the product. During the time beauticians knew all things beauty. If you were considered a beautician you knew all things beauty and you knew how to beautify not only yourself but others. Finally the ad uses a form of bandwagon promotions. The ad uses bandwagon because it talks about how beauticians like mentioned before use and would recommend it. If they recommend it, you should buy and use it.

This ad values and ideologies are geared toward beauty. It makes the standard of beauty change and it brings fourth the importance of beauty. Having this ad showcases that you need this product in order to feel and look beautiful. Using any other product won’t get you that true beauty definition. It also doesn’t use average women in their ad. It uses a woman that is noticeably beautiful. By using someone more attractive than the average person, it in a way lies to the customers. The woman in the picture is all dolled up to look nice and better than usual. The ad shows that using this product will get that result when it the end you have to do more than just use the product being advertised.

This ad is more on the conservative side because the woman in the ad isn’t a seductive or sexy as the first ad. This ad is still showcasing the product and the beauty industry but it doing so in a more tasteful manner. It also shows a couple in the ad and how this product will make your significant other all starry eyed. This ad is focusing on a romantic whim. Meaning the if you use the product your significant other will be more happy and in love with you.

In conclusion ads from 1949’s-1950’s haven’t been that much off from the ads today. Especially within the beauty industry. Today models and influencers are used to showcase beauty products. They also do a lot of photoshopping. Making the person using the product more appealing. Which in the end persuades you to buy the product because you want to look like the person in the ad. A lot of the ad techniques used in these two ads are used in ads today. Companies still want to showcase their products and build loyalty among their customers.